Having a beautiful, interesting and user-friendly website is not everything, you also need to have traffic on it. Here into the play, comes in Search Engine Optimization (or SEO). The aim of SEO is so that the website appears above other websites in the natural listings on search engines such as Google, Yahoo or Bing, when a potential customer is searching for a related phrase online.
Search Engine algorithm updates (Google makes more than one update a day) and competing websites improving their SEO, makes SEO an ongoing process.
Benefits of Pay-Per-Click (PPC):
Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website.
Additional traffic can be sent to your website, expanding your online visibility and helping you establish your company as a leader in your industry.
- Highly-targeted website traffic
Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic.
- Testing Capabilities
PPC is a great way to provide low-risk testing for keywords, enabling you to determine if a full site optimization campaign is worthwhile.
- Maximize the return on your marketing investment
Because you pay for PPC only when an ad is clicked, it’s easy to manage costs, track conversions, and determine your ROI.